Contents

Foreword
....................................7
Introduction
..................................13
Chapter 1: To Be or Not to Be -
How do I know if I’m a potential OBM?
..................................19
Chapter 2: Give Them What They Want -
What Clients are Asking For
..................................35
Chapter 3: It All Starts Here –
The Marketing Mindset
..................................51
Chapter 4: What Sets you Apart –
A Coaching Approach.
..................................75
Chapter 5: Driving the Bus -
Project Management
..................................89
Chapter 6: Streamline and Simplify -
Operations Management
................................109
Chapter 7: Building the Team -
People Management
................................123
Chapter 8: Looking at the Numbers -
Money Management
................................145
Chapter 9: Living the Dream -
Making More While Working Less
................................157
Chapter 10: The Good, Bad and the (not so) Ugly –
Real Life as an OBM
................................177
Chapter 11: Making the Match -
Your Ideal OBM Client
................................195
Chapter 12: Where the Rubber Meets the Road -
Getting Started with your Clients
................................211
Chapter 13: It’s All Up to You –
Creating Success on your Own Terms
................................221
The OBM Toolbox
................................231
Playing the game
................................233

 

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Foreword

Dear Online Business Manager (and business owner too),

I have hired and fired more than my fair share of Virtual Assistants. Sometimes, it was my fault they didn’t work out, but nine times out of ten it was because they didn’t have the tools to be worth the investment. They didn’t have the skills that are taught in this book. They didn’t have the resources that are detailed in this book. And, they didn’t have the knowledge that can be gleaned from this book.

As a Virtual Assistant or Online Business Manager, what do you do for the business owners who hire you? Sure, you make their life easier, but there's so much more you could be doing. You have the power to help them make more money while reducing their costs.

Most VAs and other online support professionals come from an administrative background and have a preconceived notion that their role is to take on the things that the business owner either a) doesn’t like doing or b) doesn’t know how to do. Their focus is on freeing up the business owner to have more time and a better lifestyle.

But if you want to earn an invaluable place in your client's business, not to mention higher and higher fees, that's not enough.

The key is to change your mindset from how can I make this business owner’s life easier to how can I help grow this business?

For some, this requires a subtle shift in thinking. For others, the shift is revolutionary. Either way, its impact can speak volumes. And I can tell you that as a business owner, this kind of support is extremely hard to find. I talk to business owners every day who are not getting the kind of support that they need, and it almost always comes down to mindset — their VAs are thinking administratively instead of strategically. They are great people with excellent skills but their focus rests too narrowly on details and not enough on the big picture.

Having finally learned the secret to healthy, prosperous and meaningful relationships with my team, I no longer hire someone who can simply “help me out.” I will only hire people and teams who understand my business and are truly invested in the success and growth of what we are creating. I need to be able to see the ROI from my team members, to measure what they have to offer for my investment. And they need to be able to tell me specifically how they will do this. If they can’t demonstrate their value to my business (not just to me) I won’t work with them.

Why would they do this — invest so heavily in my success? Because my success is their success. As I make more money, they make more money. As I learn more, they learn more. As I do bigger and bigger things, they do bigger and bigger things. And the reverse is also true. As they learn more, I learn more. As they do bigger and bigger things, I do bigger and bigger things.

As business owners and online support professionals, together we can do more than we can do alone, but only if you make the shift from Virtual Assistant to Online Business Manager.

This book will show you how to make that shift. You'll learn the actual “how to” specifics of the Online Business Manager role and you'll also learn about the crucial mindset that you'll need; because ultimately it’s the way you think that will determine your future.

Face it – there is virtually no room for growth or promotion as a VA. You may be able to slightly increase your rates, year-by-year, but that will only get you so far. The OBM, on the other hand, has exponential room for growth — even if you start small you can work to add more value to the business (e.g., managing, planning or leading) and grow into more senior positions over time. This also gives you the opportunity to tie your compensation into the revenues and/or profits of the business which can blow the roof off of what you can make from an hourly wage. The more you help grow your client’s business the more you earn as well — everyone wins!

A quick shout out to my fellow small business owners: Why should you read this book? It will give you a priceless and essential understanding of what an OBM can do for you. After all, what's the point of owning your own business? I believe it’s to live a better, more fulfilling and financially independent life. And an OBM can help you achieve that. This book will give you insight into how to find, hire and manage your OBM, what expectations to set for them and how to get the best work out of them. If you want to do big things in the world, plan on hiring an OBM and keep on reading to discover how.

And finally, why is Tina Forsyth the one to write this book? Simply put, she is the best of class. She was serving as an OBM before anyone had ever heard of such a thing. She knows more about how to grow an online business than most online business owners. And, most importantly, she has the utmost integrity. She does what she says she’s going to do, and then some.

I hope that your professional path is filled with abundance, meaning and joy and that your dreams are realized through an expression of your faith, inner-strength and confidence.

Think big,

Michael Port
Author of Book Yourself Solid, Beyond Booked Solid & The Contrarian Effect

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